Job Details

Who We Are:

Figure8 is an experience-first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them.

Who You Are:

We are looking for an exceptional Director of Growth Marketing with 10+ years of demonstrable experience in scaling businesses through innovative marketing strategies. This is a critical leadership role that will lead demand generation and revenue growth initiatives, requiring a strategic thinker who can not only identify opportunities but also execute with precision and impact. You will be instrumental in shaping our digital future and propelling the Museum of Ice Cream to new heights.

Your Day-to-Day:

• Drive Demand Generation & Revenue Growth: Strategically drive demand generation and revenue growth through customer acquisition and increased lifetime value, directly impacting online sales.
• Holistic Marketing Landscape Ownership: Oversee the comprehensive marketing ecosystem, including:
• Leading email and database marketing strategies for engagement and conversions.
• Developing and scaling influencer and affiliate programs to expand brand reach and sales.
• Collaborating on social media content strategy for engagement, traffic, and conversions.
• Optimizing paid media campaigns across all channels for maximum ROI.
• Directing SEO/SEM and CRO efforts to improve organic rankings, manage paid search, and optimize conversion funnels.
• Digital Traffic & Conversion Expertise: Lead initiatives to significantly increase website traffic and improve conversion rates using data-driven insights.
• Marketing Sales Attribution System Development: Design, implement, and refine robust marketing sales attribution models to accurately measure marketing impact on revenue.
• AI-Powered Marketing Leadership: Champion the daily integration of AI tools across all marketing functions to drive efficiency, personalize experiences, and optimize campaign performance.
• System Integration & Centralization: Lead the integration and centralization of key marketing and sales systems, including CRM, data warehouse, and all marketing data platforms, ensuring seamless data flow and a single source of truth.
• Foster strong cross-functional relationships and collaborate with product, operations, sales, and other teams to align growth strategies with business objectives.
• Mentor, develop, and inspire a high-performing marketing team, fostering a culture of innovation, continuous learning, and results-driven execution.

The salary range for this role is $140,000 - $160,000 USD dependent on location and experience, as well as an annual bonus and options.

Requirements

What You'll Bring:

• 10+ years of progressive growth marketing leadership experience, with a proven track record of driving significant demand generation and revenue growth, especially in e-commerce or online-first businesses.
• Deep expertise across the full spectrum of digital marketing channels (email, social media, paid media, SEO, content marketing, affiliate/influencer programs).
• Extensive experience generating high-quality website traffic and optimizing conversion funnels.
• Demonstrated success in building and implementing sophisticated marketing sales attribution systems.
• A strong, hands-on understanding and daily application of AI in marketing, with examples of how AI has driven tangible business results.
• Proven experience working with complex marketing technology stacks (CRM, CDP, data warehouses, etc.).
• Exceptional leadership skills with the ability to develop a high-performing marketing team.
• Strong cross-functional collaboration skills, with the ability to influence and work effectively with diverse stakeholders.
• Analytical mindset with a data-driven approach to decision-making and a passion for continuous improvement.
• Excellent communication and presentation skills, with the ability to articulate complex strategies clearly and concisely.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Figure8 is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.